čtvrtek 26. listopadu 2009

MY COKE ADDICTION

What a title!

Wouldn`t you expect something like that from a person that spent 10 months in THAT part of South America?

But actually it refers to a marketing policy that the (in)famous Coca Cola company has for South America... obviously the drink would not be accessible to many people with European pricing. So these smart guys came up with an idea - Coke in glass bottles should be hell cheaper.

And so it is. 350 ml bottle in Colombia is 1000 pesos (cca 50 cents). In Ecuador 300 ml bottle costs 40 centavos (= 40 cents). The trick is that you get coke in bottles in restaurants and these small shops only... you also have to return the bottle... theoretically (Ive seen them pouring it over into a plastic bag for kids XD ). Don`t you look for it in the supermarket, though! there you`ll find plastic bottles with more usual pricing.

With these prices Coker has become my most common street refreshing drink.

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